Distribution and Strategic Partnership Strategy for Pharmaceuticals in Lebanon

A company operating within the pharmaceutical industry in Lebanon sought to restructure its distribution network and partnership strategy to improve market coverage and supply reliability. Ongoing currency volatility, import constraints, and fragmented distribution channels were undermining product availability and commercial performance.

Beirut’s transport infrastructure had long been under strain from years ofLebanon’s pharmaceutical distribution landscape was characterized by fragmented intermediaries, uneven geographic coverage, and growing dependence on informal channels. The client faced recurring stock-outs in high-demand areas while oversupplying lower-performing regions. Existing partnerships lacked clear performance accountability, and distribution costs were rising faster than revenues. Without a structured distribution and partnership strategy, the client risked continued inefficiencies, reputational damage, and declining trust among healthcare providers. underinvestment, rapid urbanization, and rising vehicle ownership. The absence of a reliable public transit system, coupled with outdated traffic control mechanisms, resulted in chronic congestion, long commute times, and elevated emissions. Informal transport networks filled the mobility gap but lacked safety standards and operational consistency. Meanwhile, limited institutional coordination between municipalities and ministries hindered the city’s ability to plan and execute transport reforms.

A tailored distribution and strategic partnership strategy was developed to optimize channel structure, partner roles, and performance governance. The solution balanced reach, cost efficiency, and supply reliability, recognizing the operational realities of Lebanon’s healthcare ecosystem.

The engagement included:

• Mapping of existing distribution channels and partner roles
• Geographic demand and coverage analysis
• Partner performance assessment based on service, cost, and reliability
• Evaluation of alternative partnership and exclusivity models

Financial modeling of distribution cost scenarios

We recommended the establishment of a Metropolitan Transport Coordination Unit to oversee planning and regulation, along with the adoption of smart traffic management technologies for real-time congestion control. Eurogroup Consulting also proposed donor engagement to finance green mobility initiatives, including electric buses and cycling infrastructure, while introducing urban mobility data dashboards to enhance transparency and decision-making.

The engagement helped the city move from fragmented, reactive transport management to a unified, data-backed mobility strategy. Within the first 18 months, the implementation of priority road repairs and traffic signal upgrades reduced average congestion by 15%, while structured bus routes improved accessibility for low-income commuters. Donor agencies also expressed renewed interest in funding Lebanon’s sustainable transport initiatives. Ultimately, the project provided a realistic, actionable framework for modernizing Beirut’s mobility system—bridging the gap between short-term recovery and long-term urban resilience.